Νέος διαδικτυακός τόπος kentroiatrikouvelonismou.gr

Ολοκληρώθηκε ο νέος διαδικτυακός τόπος από το Κέντρο Ιατρικού Βελονισμού Θεσσαλονίκης. Μπορείτε να το βρείτε στη διεύθυνση: http://www.kentroiatrikouvelonismou.gr/

 

κεντρο ιατρικού βελονισμού θεσσαλονίκης

Mάθημα με επαγγελματίες 9/5/2017

Πραγματοποιήθηκε 09-05-2017 στα πλαίσια του μαθήματος #digitalmarketing #dmauth1  το οποίο διδάσκω στο Α.Π.Θ. οι δεύτερες παρουσιάσεις από επαγγελματίες. Ευχαριστώ, τους κύριους Μπανιόρα #vitaminmedia (http://www.vitaminmedia.gr/), Βουδρισλή #3ds (https://www.3ds.gr/), Κουμάντο #ast  (https://www.ast.gr/) και Ψιλούτσικο #brandpixel (http://brandpixel.net/).

 

 

 

Mάθημα με επαγγελματίες 2/5/2017

Πραγματοποιήθηκε 02-05-2017 στα πλαίσια του μαθήματος #digitalmarketing #dmauth1  το οποίο διδάσκω στο Α.Π.Θ. οι πρώτες παρουσιάσεις από επαγγελματίες. Ευχαριστώ, τους Στέφανο Σκλαβενίτη #flipside (http://www.flipside.gr/), Γαληνό Γιαγλή #orangeadv  (https://www.orangeadv.gr/) και Ανδρέα Σπυρίδη #itrust (https://itrust.gr/).

 

 

 

ΠΕΡΙΦΕΡΕΙΑΚΗ ΠΟΛΙΤΙΚΗ ΤΟΥΡΙΣΜΟΣ ΚΑΙ ΜΜΕ

Μέλος οργανωτικής επιτροπής

Διεπιστημονικής Διημερίδας με τίτλο:

ΠΕΡΙΦΕΡΕΙΑΚΗ ΠΟΛΙΤΙΚΗ, ΤΟΥΡΙΣΜΟΣ ΚΑΙ Μ.Μ.Ε.

Σπάρτη, 30-31 Μαρτίου 2017

 

afisa

Δείτε και αναλυτικά το πρόγραμμα.

Online Marketing for Media

Online Marketing for Media: The Case of Greek News Websites
International Journal of Marketing Studies; Vol. 9, No. 2; 2017
ISSN 1918-719X E-ISSN 1918-7203

Download pdf

ABSTRACT: Nowadays it is quite easy to create a news website and start promoting it online. However, the structure of a significant amount of news websites seems to have been changing, often deviating from trends of past years or even setting their own marketing direction. Based on seven hypotheses related with online marketing characteristics, the researchers gathered data from articles posted on Greek news websites that reported three major events. After visiting the websites for a second time in order to compare the data, they calculated our results. These results show a clearer picture of how the situation currently is for the top twenty Greek news websites according to Αlexa.com. This paper also highlights newer trends in online news reporting, such as the elimination of the » like » button in favour of the shares, and also makes suggestions for further research.

Nikos Antonopoulos, Andreas Veglis & Argyris Emmanouloudis
School of Journalism & Mass Communications, Media Informatics Lab, Aristotle University of Thessaloniki,
Greece
School for Cultural Analysis, University of Amsterdam, Netherlands

Why Do You Usually Choose to Post an Article

Why Do You Usually Choose to Post an Article on Facebook, Twitter or Other Social Media?

In order to examine that question, a range of six possible answers (an interesting picture, an interesting video, my friends have posted it, many other users have posted it, the perceived interest of the text or something else) were given to respondents.
The findings presented in this study indicate that the text was the most important reported reason with significant differences to all other reasons, followed by the video variable. These results are confirmed in the three main population samples (computer laboratory, mass media website, and English sample) (Hypothesis H2). More precisely, the mean of the text variable was 4.29 concerning the first sample, 4.34 for the second sample, and 3.93 for the third sample. Regarding video, the means were 3.06, 2.88, and 2.74 for the three samples, respectively. One of the most striking findings has to do with the consistency of answers concerning the order of the reported reasons that drive users to share online. In all three samples the order was precisely the same, as follows: (a) text, (b) video, (c) other reasons, (d) picture, (e) friends have posted it, and (f) many others have posted it. It should be noted that a similar factor analysis was also conducted using a quite large sample of a previous research (N = 6,998), where WTPE was found (Antonopoulos et al., 2015). Based on these additional results, it is clearly evident that text was once again the most important reported reason for sharing online articles (mean = 4.02) followed by video and in the third place picture.

Web Third-Person Effect Hypothesis: Do likes and Shares Affect Users’ Perceptions?

ABSTRACT
This paper studies the web third-person effect (WTPE) hypothesis in the context of news websites and social media. Specifically, the study examines the role of social media metrics (i.e., shares and likes of news articles) in shaping users’ opinion about the websites. Users’ news sharing intention in social media is also investigated. Based on a structured online questionnaire (N = 7,404), the results confirm that WTPE can be found in social media metrics without the presence of specific message content. It should be noted that the effect was found at three perceptual levels, self, friends, and other users. Regarding intention for news sharing, text was indicated as the most important reason among Internet users. Finally, the work demonstrates significant correlations between WTPE and article characteristics that influence people’s attitudes to share news online.

Digital Marketing Μεταδιδακτορικό

Το Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης δημοσίευσε προκήρυξη υποτροφιών αριστείας για μεταδιδακτορικούς ερευνητές (ΜΕΤΑΔΙΔΑΚΤΟΡΙΚΩΝ ΕΡΕΥΝΗΤΩΝ & ΕΚΛΕΓΜΕΝΩΝ ΚΑΙ ΜΗ ΔΙΟΡΙΣΜΕΝΩΝ ΜΕΛΩΝ ΔΕΠ) όπου έλαβα μέρος και τελικά συγκέντρωσα την υψηλότερη βαθμολογία για να εκπονήσω μεταδιδακτορική έρευνα στο Εργαστήριο Εφαρμογών Πληροφορικής στα ΜΜΕ του ΑΠΘ (31-3-2017).

Το θέμα έρευνας που χρηματοδοτεί το πανεπιστήμιο αφορά το Digital Marketing. Η θεματολογία του κλάδου περιλαμβάνει:

Ευχρηστία διαδικτυακών τόπων και εφαρμογών
E-mail Marketing
Mobile Marketing
Digital Planning
e- Negotiations
Target Audience
Programmatic
Native Advertising
Google Adwords & SEM & PPC
Social Media Marketing
Digital Display Advertising
Affiliate Marketing
Social Media Management
Web Analytics – Metrics and Effectiveness
Strategic Planning
Inbound Marketing
SEO
E- Commerce
Machine learning
Blog
κτλ..

Website admin and Digital Marketing – SoundStar

Για πέντε και πλέον μήνες τρέχω ένα ενδιαφέρον project με την εταιρεία Sound Star. Η Sound Star είναι εισαγωγική εταιρεία που ασχολείται αποκλειστικά με το B2B – περίπου 1300 προϊόντα και μέσα στη λίστα πελατών της είναι τα pupblic, electronet, media markt, eshop κτλ.

Ο επανασχεδιασμός του διαδικτυακού τόπου της εταιρείας ώστε να μπορεί να βγάζει κέρδος αλλά και η προώθηση της μέσα από τακτικές digital marketing (προώθηση προϊόντων και εύρεση πελατών-διατήρηση τους) ήταν το έναυσμα να τρέξω αυτό το έργο.

Πέρασαν πέντε μήνες και πραγματικά ούτε που το κατάλαβα.. Ο νέος διαδικτυακός τόπος της εταιρείας όπου η μελέτη του, ο σχεδιασμός του και οι γενικότερες λειτουργίες του με συνεπήραν. Σύντομα ευελπιστώ να ολοκληρωθεί ο νέος διαδικτυακός τόπος και η εταιρεία να έχει τα αναμενόμενα αποτελέσματα*.

*Αναμενόμενα αποτελέσματα δεν σημαίνει σε καμία περίπτωση κατασκευάζω ένα ηλεκτρονικό κατάστημα και μου βγάζει χρήματα μόνο του! Απαιτεί πολύ δουλειά, ανθρώπους που να γνωρίζουν και να πιστεύουν σε αυτό που κάνουν.

JOURNAL Computers in Human Behaviour

Nikos Antonopoulos, Andreas Veglis, Antonis Gardikiotis, Rigas Kotsakis, George Kalliris, Web Third-person effect in structural aspects of the information on media websites, Computers in Human Behavior, Volume 44, March 2015, Pages 48-58, ISSN 0747-5632, http://dx.doi.org/10.1016/j.chb.2014.11.022.
(http://www.sciencedirect.com/science/article/pii/S0747563214006207)

Abstract:
In this study, the characteristics of what users observe when visiting a media website as wells as the prediction of the impact on oneself, friends and others are researched. The influence that this information has over their opinion verifies the existence of Web Third-person effect (WTPE). With the use of an online survey (N = 9150) in all media websites it was proved that the variables that have a greater impact either on others or our friends than ourselves are: The number of users being concurrently online on the same media website, the exact number of users having read each article on a media website as well as the number of users having shared a news article on facebook, twitter, or other social networks. Moreover, age is a significant factor that explains the findings and is important to the effect. Additionally, factors that affect the influence of the user generated messages on others than on oneself were found. Furthermore, the more credible the news is perceived to be and when there is not a particular mediated message the WTPE is absent confirming the existing theory.

inoutlab.web.auth.gr

This is a new website for a Ιnternational Scientific Conference: «In & Out of the Lab: Science and Technology in the Public Sphere». Sponsor by auth.gr, CERN and Municipality of Thessaloniki.
Link:http://www.inoutlab.web.auth.gr/


cern2

cern1

VIDEO elearning

Director, camera, video, editing and sound for auth.edu.gr!

Μαθήματα:

Τεχνολογίες και εφαρμογές πληροφορικής

Ηλεκτρονικά μέσα μαζικής ενημέρωσης

Article that come true

1 year ago i wrote a newspaper article. You can read the artcile HERE.

1 year later the Article come true.
There is free access to the internet (WWW) for all to a very small village in the mountains of Greece.
The next step is a free pc so everyone can have access to the weather, news, video call and many more!